I hope this really works! Let us know what do you think about this innovation and have you already tried it. You should disclose if you are wearing self-tanner to the Sephora artist Some of us may match our foundation to the color apparent along the perimeter of our faces and then highlight to balance.You should drink more water and less caffeine prior to match.You shouldn’t have any chemical or harsh peels 3-6 days prior to match.You shouldn’t work out 30 minutes prior to match.It took about nine months to build in-house its database of skin tones, Sephora says. The retailer did not share how many skin tones it had ahead of the relaunch. It determines the exact color of the skin by analyzing various factors such as ethnicity, melanin levels, hemoglobin, sun exposure, freckles, various skin conditions, etc.Īll you have to do is to head to a store and try it out, but there are a couple of things you should pay attention to: The cosmetics retailer’s Color iQ database now has more than 10,000 skin tones, which Sephora can match to one of its 8,000 foundation SKUs. The technology provides color-accurate results by illuminating the skin surface from three different directions and independently from ambient lighting. The number then matches with a precise selection from Sephora's 1,000 foundations, brands and formulas. ![]() Sephora + Pantone Color IQ uses a small device that works by scanning the skin and assigning the official PANTONE® SkinTone™ number to its shade. Even within the broader range of fairest ivory to deepest ebony, there are nuances that need to be calibrated correctly to determine the right match, and this solution eliminates many of the variables that can affect shade selection." As a vegan makeup brand, we changed the beauty world and redefined vegan cosmetics in 2016 when we reformulated our entire line to include 100 vegan makeup. Lisa Herbert, Vice President of Consumer Licensing at Pantone, explains the idea behind this project: "Skin tones are comprised of many distinct shades so developing this particular application for our color measuring technology was an exciting challenge for us. The system it represents the most advanced solution for finding a foundation shade that exactly fits to your skin tone and it markets with a slogan “Never wear the wrong foundation shade again.” The new Sephora + Pantone Color IQ is currently available in a number North American Sephora locations including the Sephora 5 Times Square in Manhattan. Now Sephora, the favorite beauty specialty retailer joins forces with Pantone Institute, the world’s most respected authority on color, to help you find the perfectly matching foundation shade! Item 2070449 Only at Sephora What it is: A foundation for the face and body in a wide range of shades with a natural finish and medium, buildable coverage that's waterproof and sweat-resistant. ![]() Last week we saw an interesting app created by L’Oreal – My L’Oréal Colorist, designed to help you find your perfect hair color shade.
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